Starting in Paris during the 1890's exhibition posters were originally designed to advertise museum and gallery shows Artists such as Henri Toulouse-Lautrec and Miro were instrumental in developing posters as an extension of their art form outside the gallery walls. Working alongside a new wave of graphic designers posters are more than mere advertisements; they can be as much reflections of the era's cultural, social, and artistic interests of the times. Bringing art history into unexpected places and lives of art lovers around the world.